Joyfills unveils new format

Cadbury Joyfills

After launching last August, Cadbury Joyfills has extended its portfolio with the launch of two smaller 75g packs.

New packs are available in Oreo Vanilla Creme and Cadbury Milk Chocolate Creme variants, both in cases of eight with an RSP of £1.

Joyfills Oreo Vanilla Creme are sweet crispy wheat pillows with cocoa and vanilla soft filling, while Joyfills Cadbury Milk Chocolate Creme feature the same sweet crispy wheat pillows filled with a milk chocolate soft centre.

To make the most of the launch, Mondelez advises retailers to position Joyfills in secondary sites for on-the-go purchases, or on cross-category displays for evening and impulse treat opportunities, as well as at the main biscuit fixture.

Carly Sharpe, brand manager at Mondelez, commented: “With increasingly busy lifestyles and an always-on mindset, consumers are looking for convenient, bite-sized treats that deliver a delicious taste, but won’t weigh them down.

“The Joyfills range has already grown to £6.3m since launch, so we’re excited to be extending with a convenient new pack size to bring even more shoppers into the brand. The new small packs will be a great addition to retailers’ on-the-go ranges to offer their consumers a tasty treat on the move.”

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email or visit