Almondy recruits Cadbury and Philadelphia

Swedish baker Almondy has added two new cakes to its best-selling range of frozen desserts by linking up with Mondelez International brands Cadburys and Philadelphia.
The new Cadbury Chocolate Mousse & Almond Cake and Philadelphia Almond Layered Cheesecake with Lemon tap effortlessly into consumer megatrends for indulgent, convenient yet natural treats. And, by harnessing the proven power of the superbrands, arm retailers with a compelling offering for increased sales.

Andrew Ely, Managing Director, Almondy, commented: “Almondy is already a well-established brand within the frozen dessert and special diets category so we are thrilled to be able to extend the sales opportunity for our retail customers with two superbrands that offer shoppers the reassurance of a fantastic taste, familiarity and nostalgia they seek during times of austerity. Cadbury is a key player that will add considerably to the freezer appeal of our confectionery-topped line, while Philadelphia adds a new string to the Almondy bow with cheesecake being one of the big three must-stocks when it comes to frozen desserts.”

As with Almondy’s Almond Cake topped with Daim and Toblerone, Cadbury Chocolate Mousse & Almond Cake and Philadelphia Almond Layered Cheesecake with Lemon are expected to have wide appeal. Being naturally gluten-free and baked in a dedicated gluten-free site to prevent cross-contamination, they enable retailers to tap into the booming gluten-free market (valued at £136m) by catering for both Coeliacs and chocolate/cheesecake lovers with one product – a win-win when freezer space is limited in-store. The cakes are also suitable for Kosher and Halal diets and health-conscious shoppers will be further reassured by their all-natural ingredients.

The launches also mean a new look for Almondy – the packaging is designed to stand out in the frozen aisles.

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