Yazoo has launched a brand-new, HFSS-compliant, indulgent milkshake format, Thick N’ Creamy, the brand’s first permanent NPD since 2016.
Thick N’ Creamy 300ml is available from mid-September in two flavours – Indulgent Chocolate and Creamy Strawberry – in packs price-marked at £1.49.
The launch is supported by a £150,000 marketing spend, comprising organic social, paid digital, in-store support and in-depot POS, with further amplification set for 2024, as part of Yazoo’s upcoming broadcast campaign.
On-pack visuals communicate the thick texture and creamy taste of the product, and bottles are made from 100% rPET with tethered caps and new, easy-peelable sleeves. To further boost the drink’s sustainability credentials, all the cocoa used in Yazoo’s chocolate products is certified by the Rainforest Alliance.
Maren Fuhrich, Brand Manager at Yazoo, said: “Milk drink consumers identify as being in one of two camps: those who favour a thinner, more refreshing consistency, and those who prefer a thicker, more indulgent drink.
“Yazoo core caters brilliantly to those seeking a moment of flavourful refreshment, but Yazoo Thick N’ Creamy is perfectly positioned to appeal to shoppers craving a thicker, more indulgent milkshake.”
