Flavoured milk brand Yazoo has brought back its Choc Mint limited-edition flavour after it proved a “smash hit” with shoppers the first time around.
The fan favourite returns with a new consumer-driven bottle design, and is available in standard and price-marked packs of 400ml now, with one-litre packs available from early March.
Its relaunch is supported by an integrated marketing campaign which includes print and digital advertising, social media support, competitions, and in-store activations.
As part of the brand’s on-going sustainability commitments, all Yazoo bottles are manufactured from 100% recycled PET and feature a peelable sleeve to make accurate kerbside recycling easier. Additionally, all the cocoa used in Yazoo’s chocolate products has been certified by the Rainforest Alliance.
Maren Fuhrich, Brand Manager at Yazoo, said: “Choc Mint was a huge hit with Yazoo fans when it first launched. It sold the most volume out of home of all our limited-edition flavours and we know it attracts up to 30% incremental shoppers and purchases across the category.
“We’re sure that Choc Mint will be another hit with shoppers and retailers alike.”
