Nisa is celebrating the arrival of spring with its latest in-store Wine Festival.
The event has now become well-established in Nisa’s events calendar, with a bespoke marketing campaign including themed POS to help create in-store theatre.
A wide selection of white, red, rosé and sparkling wines is available in the festival which runs for three weeks from April 16 to May 6.
On promotion during the Wine Festival is a wide range of the I Heart 75cl wines at £4.99 and the I Heart Prosecco at £6.99, The Straw Hat 75cl wines at £3.99 each, selected 75cl Blossom Hill wines at £5.49 each and more.
Asa Chamberlain, Nisa’s Business Manager for Licensed, said: “We are now experiencing some real success with our Wine Festival events that have become a firm favourite both with our retailers and their customers. We are confident that this event will again support our members with a competitive offer and help them to drive sales with some fantastic deals on a wide range of wines.”
