Halewood Artisanal Spirits has unveiled a refreshed look and feel for its JJ Whitley brand, now simply named ‘JJ’.
Whilst retaining the bottle’s embossed detailing, ‘Family Distillers’ messaging, and bold base label, the new-look version sees the removal of the traditional tree emblem and ‘Whitley’ wording for a cleaner and more streamlined image. The updated font also provides increased standout.
The changes will be reflected across the entire JJ range, which includes the award-winning Artisanal Vodka, flavoured vodkas including Vanilla, Raspberry and Blood Orange, as well as its new ‘Party Flavours’ range of lower, 20% ABV spirit drinks including Toffee Popcorn and Strawberry Cheesecake.
Poppy Williams, Group Marketing Manager at Halewood Artisanal Spirits, commented: “JJ is a vibrant, modern British brand with a range of award-winning gins and vodkas in on-trend flavours. We wanted to bring the packaging in line with this, which is why we have opted for a stripped back, sleeker design, whilst still retaining the ‘Family Distillers’ messaging that remains so important to us from a quality and provenance perspective.”
In keeping with its wider sustainability initiatives, Halewood recently switched all JJ bottles to a new type of recycled glass, made using recycled glass cullet, generating 60% less CO2 during the manufacturing process. The use of new bottle closures further decreases its carbon footprint.
