Weetabix goes back to school

Weetabix is back on screens this autumn with a £2m advertising campaign designed to encourage children and adults to have a healthy start to the day as they head back to school and work.

The campaign, which runs across August and September on TV and video-on-demand, shows various topical serving suggestions referring to the easing of lockdown restrictions, including ‘goodbye rule of six a-bix’ and ‘festival moshing a-bix’.

The ad, like the brand’s other recent campaigns, aims to inspire consumers with new recipes to show how tasty the cereal can be when paired with a variety of different toppings.

Gareth Turner, Head of Brand at Weetabix, said: “This latest investment reaffirms our ongoing commitment to driving category sales and brand awareness at what is always a key period for cereals. Here at Weetabix, we’re passionate about providing our consumers with the ‘Weetabix Advantage’ every morning when they sit down for breakfast. Weetabix Original is a low sugar cereal, and our entire Weetabix-branded portfolio is non-HFSS – so retailers can be confident we’ll continue to fully get behind our brands in the years to come.

“Landing ahead of the new school year, the campaign will present retailers with a golden opportunity to drive sales of Weetabix Original and other fun recipe ingredients and help the nation’s schoolkids, and their parents, get the healthiest start to the day possible.”

Weetabix Original currently features an on-pack football promotion in partnership with the national Football Associations, which runs until October, encouraging kids to get active and help the nation to embrace healthy breakfast choices.