Wall’s set for summer with trio of NPD

Wall's Cornetto Soft, Cornetto Go and Twister Peek-a-Blue

Unilever has unveiled a hat trick of new Wall’s ice creams and lollies in time for summer including a soft-serve Cornetto featuring 50% recycled plastic lids, a brand-new flavour and shape from Twister to join Unilever’s Responsibly Made for Kids range and an ice cream sandwich, Cornetto Go.

New Wall’s Cornetto Soft stays soft even when in the freezer and has packaging lids created using 50% recycled plastic. A Chocolatey variant is available exclusively in the impulse channel, which is topped with chocolate sauce and served in a wafer cone, complete with a chocolate flavour tip. It RSPs at £1.60 for a 140ml single stick. Multipacks of 4 x 140ml sticks are also available in two flavours, Strawberry and Salted Caramel, with an RSP of £3.

Made with fruit, Twister Peek-A-Blue contains a mix of melon, strawberry-lemon and apple-blueberry. It joins Unilever’s Responsibly Made for Kids range and contains no more than 110 calories and a maximum of 12g of sugar per portion. It RSPs at £1.10 (70ml stick) and £2.79 (5 x 70ml stick multipack).

Finally, and also exclusive to the impulse channel, Cornetto Go is an ice cream sandwich which can be consumed on-the-go. The ice cream sandwich is covered with cocoa biscuit filled with vanilla ice cream and pieces of cocoa cookie. RSP is £1.40.

The new products are also included on Wall’s POS material, which includes everything from outdoor signage to branded parasols and flags. In line with Unilever’s sustainability plans, all POS is made from recycled material or produced as recyclable.

Jennifer Dyne, Ice-cream Brand Experience Director for Unilever UK&I commented: “We know shoppers are looking for innovative products and flavours but also expect these to make a positive difference to the world – with our new launches this year, ice cream lovers are going to be delighted with the choice that is on offer this summer season from their favourite brands.”

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