UWG turns to PODFather for logistics solution

United Wholesale Grocers
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United Wholesale Grocers has installed PODFather logistics software to help plan routes, track deliveries, provide customer ETA notifications and capture electronic proof of delivery in real time.

The move has led to improvements in customer experience and delivery performance.

“Offering exceptional customer experience sits at the heart of everything we do,” said Tom Slaven, Retail Director at United Wholesale Grocers. “With PODFather we knew we’d found the right solution to help us meet our needs, in terms of delivery planning, customer notifications and vehicle tracking, all packaged up in one system.”

The PODFather solution includes a cloud-based back-office system that transport, customer service and accounts teams can easily access, and an intuitive driver smartphone app. Having moved from a paper-based planning process, the UWG team is seeing big benefits in terms of customer satisfaction and OTIF (On Time In Full) deliveries as a direct result of improved planning and delivery tracking practices.

“The United Wholesale Grocers success story is a great example of the customer service benefits that PODFather can deliver to a nationwide delivery operation,” added Colin McCreadie, PODFather’s Managing Director. “The United Wholesale Grocers team started with a vision – to deliver an Amazon style experience for its customers with smart route planning, delivery tracking and ETA notifications – and we have been able to deliver that with our standard logistics software solution.”

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