Magnum has relaunched its ice cream pint range under the new Magnum Crackables name, putting its signature cracking chocolate shell at the centre of the format.
The range has also been updated with improved recipes, including more indulgent sauce layers in selected variants, and new packaging.
Each pint features a chocolate shell covering layered ice cream, sauce and chocolate shards.
Magnum Crackables is available in three flavours – Classic, Salted Caramel and Pistachio – with an RSP of £4.95.
Classic combines vanilla ice cream with milk chocolate, while Salted Caramel adds milk chocolate and salted caramel sauce to vanilla ice cream.
New flavour Pistachio contains pistachio ice cream, pistachio sauce, chocolate shards and caramelised pistachio pieces beneath a chocolate shell.
The relaunch is supported by the return of Magnum Double Chocolate, which was brought back after Magnum asked its Instagram community which flavours they wanted brought back.
Magnum Double Chocolate combines chocolate ice cream, chocolate sauce and Magnum’s cracking chocolate coating. It has an RSP of £4.25.


