Walkers is tapping into family sharing occasions by offering movies to shoppers with its newest on-pack promotion. Available across Walkers Sharing Bags, Bugles and Mix Ups, the Movie Nights promotion runs until December 31.
Each promotional pack contains a unique code and shoppers will need two codes to claim a movie. Walkers have teamed up with Rakuten TV to provide a choice of nearly 3,000 films which can be streamed.
Thomas Barkholt, Marketing Director at PepsiCo, commented: “Research shows that over 50% of crisp snacking occasions happen whilst watching TV at home. As these autumnal nights draw in and the weather gets a little colder, we hope this latest campaign will appeal to those families choosing to stay in. Our latest on-pack promotion capitalises on this trend and gives families the opportunity to sit and enjoy time together whilst watching one of the great movies available.
“Sharing bags are responsible for one-fifth of all savoury snacking occasions within the UK and we have huge confidence that this promotion will drive sales within the sharing sector.”
The promotion is supported by TV, digital and in-store advertising from early October.