Dr. Oetker thinks inside the box

Dr. Oetker cake mixes

Dr. Oetker has launched back into the Cake Mixes sector with a new product that even the most cack-handed cooks should be able to prepare.

Bake in the Box Loaf Cake Mix (175-200g, RSP £2.50) is available now in Double Chocolate; Lemon & Poppy Seed; and Banana & Choc Chip variants.

Simple enough for even the most amateur bakers to make, Bake in the Box overcomes the barriers that a lot of consumers face when it comes to home baking, such as lack of time, skill, equipment, ingredients and confidence.

With no mess or washing up, and no equipment required other than a tablespoon and a fork, the product is ideal for aspiring bakers with limited equipment or baking ingredients.

Consumers just need to add milk, mix, then bake in the box for 30 minutes. Once cool, the packaging folds down to release the cake.

Jan McKee, Executive Head of Marketing at Dr. Oetker UK, said: “The Sweet Cake Mixes category is worth £35m and we’re excited to launch our new Bake In The Box range into the category. Bake in the Box will bring new consumers into the Cake Mixes category who currently feel like they don’t have the time, equipment or ingredients to bake. It’s extremely convenient and easy to make, and it tastes just like a freshly baked, homemade loaf.”