Walkers is giving shoppers the opportunity to win prizes every hour via an on-pack promotion to celebrate the release of Ghostbusters: Afterlife.
The promotion, which runs until 30 November, is the first major collaboration to run across Walkers’ top five snack brands in years. It features a prize pool including VIP screenings of Ghostbusters: Afterlife, Sony gadgets, and a grand prize of a trip for two to New York.
It is hoped the on-pack promotion will evoke nostalgia among parents and place Walkers front and centre for those looking for a Halloween snack.
Will Robinson, Portfolio Lead for Walkers Snacks at PepsiCo, said: “The collaboration between Walkers and Ghostbusters: Afterlife is the perfect treat for Halloween. With eye-catching imagery from the film across the packs, they’re sure to jump out at shoppers. As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of POS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween.”
Jeffrey Godsick, Executive Vice-President of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment, added: “What better way to celebrate the return of the iconic Ghostbusters than to partner with the UK’s biggest snack brand. The unprecedented scale of our relationship with Walkers Snacks is truly incredible, ensuring audiences across the UK and Ireland will get a taste of the exciting movie to come.”
The Walkers Ghostbusters promotion will run across each Walkers Snacks brand in multipacks, grab bags, £1 PMPs, and sharing bags.