Walkers has launched a new festive range of Christmas dinner flavours, including the first-ever Brussels Sprouts-flavoured crisp.
Aiming to spark debate across the nation and drive incremental sales for retailers, as well as capturing their customers’ Christmas spirit, Walkers is launching two Christmas dinner-flavoured multipacks, one including a Brussels Sprouts flavour for the sprout lovers and one with an alternative flavour selection.
Christmas dinner for sprout lovers includes Brussels Sprouts, Turkey & Stuffing and Pigs in Blankets flavours. The sprout haters can feast on Glazed Ham, Turkey & Stuffing and Cheese & Cranberry.
Turkey & Stuffing, Pigs in Blankets & Brussels Sprouts are also available in single-serve packs.
The limited-edition range is supported by in-store marketing, TV, digital and PR activity.
Andrew Hawkswell, Marketing Manager at PepsiCo, commented: “Walkers has a proven track record of launching fun and playful flavours that really get the nation talking, and this year we wanted to bring some of that magic to Christmas. We know the sprout debate is one that divides the nation, so we wanted to offer product solutions for both sides of the debate and ask people to decide whether they’re a #SproutLover or #SproutHater.”
