Britvic’s J2O Glitterberry flavour is back on screens for the first time since 2011.
The 10-second advert, which airs through to December 31, stars J2O’s brand ambassador Mojo; the brightly-coloured alpaca dispenses pearls of wisdom to festive partygoers and encourages them to be bold and hit the dancefloor with Glitterberry in hand.
Alongside the TV ad, Britvic has invested in a major shopper campaign which includes in-store advertising.
Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “Glitterberry always proves to be a fantastic addition to the J2O portfolio at Christmas and we continue to get great feedback from consumers who look out for it each year.
“The product will stand out on retailers’ shelves and is a great brand to build displays with to encourage their customers to pick it up as a tasty, refreshing drink to take to Christmas parties and family gatherings this festive season. J2O Glitterberry is the ideal alternative to an alcoholic drink which still tastes and looks great.”
The limited-edition J2O variant is available in multipacks of four at an RSP of £4.39.