Tropicana has launched ‘It’s THAT Juice,’ a new campaign that brings to life the concept that – apparently just like the juice brand – the thing that makes you shine brighter is what’s on the inside.
Rolling out across the UK with out-of-home and digital advertising, coupled with video on demand, social media and PR activities, the campaign seeks to “fuel a sunnier world, one person at a time”.
Set to run throughout 2023, it spotlights both Tropicana’s familiar chilled juices and its new ambient range.
Mick Van Ettinger, Chief Marketing Officer, Europe at Tropicana Brands Group, said the campaign “expresses our confidence as market leaders and showcases what makes Tropicana special”.
He added: “It’s about more than our heritage, or our sun-ripened oranges that are handpicked at their peak and squeezed within 24 hours – it’s because Tropicana isn’t just any juice, it’s THAT juice.”
