Chilled juice brand Tropicana has launched its top three flavours – Smooth Orange, Original Orange and Apple – into the ambient juice category.
All three flavours are available now in 850ml packs (RSP £2.99 and £2.75 PMP). Smaller 250ml packs are also available in Smooth Orange (RSP £1.60 and £1.25 PMP) and Apple (£1.25 PMP) variants.
As with all Tropicana juices, the health benefits are clearly highlighted on the carton front. Within the new range, a 150ml glass counts as one of the recommended five a day, and does not contain added sugar, like all fruit juices.
The ambient juice category has seen sustained growth since the pandemic and is now growing almost two-and-a-half-times faster than its chilled counterpart. Among many factors, cost-of-living pressures have led to a change in consumer shopping habits, with customers turning to bulk buying and opting for shelf-stable options to help with budgeting.
