Trebor will be unleashing a rejuvenated brand identity that will make its debut on packs this month.
The contemporary new design aims to provide greater standout for all packs within the range whilst proudly keeping its identity as an unapologetically minty brand that has been a part of its heritage since 1918.
The brand’s red star mark has become the heart of the new identity using tonal colours on each pack to “enhance the illusion of movement and to reflect the intense and explosive flavours within”.
Colour also plays a central role in the new design with white being incorporated further to “create a feeling of light minty freshness and inference to flavour”, and a silver border has been added to provide “subtle accents of luxury”. Staying true to its heritage, the brand has ensured that the red Trebor star remains intact and that the colours associated with the flavours – peppermint green and spearmint blue – are also untouched.
Elena Mallo, Senior Brand Manager for Trebor, said: “Trebor is a true British icon – it’s the UK’s number one mint with £56m value sales and 39% share of the market and a heritage stretching almost a century.
“We wanted to rejuvenate our look to bring our products and brand spirit to life. The striking, impactful new packaging will encourage shoppers to pick up a pack of Trebor by highlighting our identity as a boldly British brand.”