Smint is encouraging the nation to take a moment with its new £250,000 ‘And breathe’ out-of-home campaign – the first major out-of-home activity for the sugar-free mint brand since 2021.
Bold blue adverts feature on large format displays on busy commuter routes and their message is amplified by a stint on digital radio.
Instead of Smint being solely functional to freshen breath, the activity seeks to address people’s emotional needs by providing a mindful moment of mental refreshment too. ‘And breathe’ champions Smint as a tool to help people pause and prepare for whatever may come next in their day.
Caroline Grimshaw, Brand Manager at Smint, said: “Our aim with this investment is to reinforce that Smint is more than just a great-tasting mint, and to tap into the emotional needs of individuals, offering both physical and emotional relief.”
