Following a successful trial in Scotland, News UK is rolling out a new retail campaign across all 12,000 news and magazine retailers in the UK to increase awareness of Sun Savers – the rewards club that puts money back into readers’ pockets.
As part of the campaign to further raise awareness on Sun Savers, News UK will be placing new point of sale fixtures in store to demonstrate and clearly communicate the mechanics of the Sun Saver scheme to customers, with the campaign message: Earn Cash, Get Treats, Win Prizes.
Educational note cards will also be given to retailers and their employees to help explain the benefits of the scheme and how they can support.
The News UK field team will also be on hand to offer advice and support in store.
The campaign also includes a mystery shopper competition that retailers can enter by visiting www.newsretail.co.uk and answering three simple questions on our Sun Savers scheme to be in with a chance of winning a holiday, plus 50 x £50 runners up vouchers.
February’s campaign trial in Scotland saw News UK’s field team speak with over 1,200 stores – with over 90% of them being educated in the scheme.
News UK estimates that the £5 cash reward Sun Savers offers – which is earned after customers purchase 28 papers and scan the codes inside – has driven additional sales of over £4.5m last year alone.
News UK Head of Retail Marketing Chris Hughes said: “Our research shows that a Sun print reader who regularly enters Sun Savers codes spends an average of £30 a week in convenience stores. That’s £8 per week more than other newspaper shoppers. In this educational scheme we hope we can continue to prove the value of Sun Savers to both retailers and readers as we aim to create a network of retail advocates to promote the scheme in store and drive sales.”
Since its launch in 2017, Sun Savers has built a growing membership of over 800,000 members and has handed out over £10m in cash to members.
What is Sun Savers?
Sun Savers is a rewards club which launched in June 2017, giving readers £5 cash for every 28 unique codes they collect from The Sun newspaper.
Sun Savers is all about giving back to the most loyal Sun readers and gives The Scottish Sun readers cash, treats and prizes for scanning daily codes in the paper.
There are now nearly 800,000 readers signed up nationwide to Sun Savers.
What do customers have to do for Sun Savers?
Collect a unique Sun Code every day from the newspaper. Only one code from each dated paper can be entered.
Each unique Sun code needs to be scanned or manually entered on the Sun Savers app or website – don’t forget, customers need to register.
Once a customer enters their 28th unique code, they’ll get their hands on £5 cash!
Sun Savers offers cash, treats and prizes
Cash – Free fivers for reading the paper. It’s that simple, every time customers bank 28 Sun Savers codes, they get a real life fiver.
Treats – The Sun has partnered with a number of brands to offer Savers members exclusive offers on days out, as well as goodies like cinema tickets, beauty kits, festive treats and much more.
Prizes – Savers members get entered into big prize draws like winning £15k, to having their Christmas paid for. Everyone has a chance of winning if they’re a member.
Sun Savers spend more
News UK’s research has shown that a Sun Savers member is likely to spend more on a their weekly shop than a normal newspaper shopper. The average weekly basket in a convenience store by a newspaper shopper is £22 pw. The average weekly basket in a convenience store by a Sun Saver* is £30 pw (*Sun Print Reader who regularly uses their mobile to scan codes).
The Sun is Britain’s biggest-selling newspaper in print and the most-viewed commercial news operation online. Next year will mark The Sun’s 50th anniversary.