Molson Coors has launched Staropramen 0.0, a new 0.0% ABV lager that taps into growing demand for both low/no-alcohol options and world beers.
Staropramen 0.0 will be available in 330ml bottles and four-packs from March, and comes at a time when 41% of UK adults have consumed low or no-alcohol drinks in the past three months.
The launch will be supported by a marketing campaign kicking off in March, including digital advertising, paid social media activity and point-of-sale materials.
Kathryn Reynolds, Marketing Controller – Premium Beers at Molson Coors Beverage Company, said: “The number of alcohol-free occasions is increasing and, while there are more 0.0% options available, we know consumers want zero alcohol lagers to still truly deliver on flavour. The expert Staropramen team have perfected a method to offer just that – a full-flavoured Czech pilsner with zero alcohol.”
