Spar is helping a British Army veteran who was blinded in 2007 cycle from Land’s End to John O’Groats to raise money for two sight loss charities.
Craig ‘Freddie’ Lundberg, a former Corporal in the Duke of Lancaster’s Regiment, sets off today (11 June) with sighted pilot Callum Edge. The pair will cycle for 10 consecutive days, stopping off at a different Spar store every day.
These include four in Scotland: Spar Nellfield (17 June), Spar Stanley (18 June), Spar Carrbridge (19 June) and Spar Helmsdale (20 June).
The Scottish leg of the journey will be preceded by two days in the north of England, where James Hall & Co is the Spar wholesaler. Its Sales and Marketing Manager Peter Dodding said: “Spar is delighted to be supporting Craig and Callum’s challenge and helping to raise as much as possible for two, incredibly worthy charities.
“Craig’s story is so inspiring, we are thrilled to be part of it and look forward to following their progress throughout the journey.”
It’s a journey Lundberg didn’t think he’d ever be able to take after losing his sight during a rooftop battle in Basra. He lost his left eye instantly and his right eye was damaged beyond repair.
Blind Veterans UK offered him lifelong support, starting with a rehabilitation course at its Brighton centre. Since then, the charity has helped Lundberg with his continuing recovery and he’s now taking on the tandem ride to ensure more blind veterans get the same level of support.
He said: “Blind Veterans UK was always there for me, whenever I needed them. It’s my turn to give something back.”
The charity cycle ride will also raise funds for Vision Aid Overseas.