Sourz has added a new flavour to its range called Rainbow Ice, a mix of raspberry, orange and lime with a hint of sherbet.
Emma Heath, Marketing Controller at Sourz is sure that fans of the range – which also includes Apple, Raspberry, Cherry, Tropical, Mango and Toffee Apple flavours – will love the new variety.
She said: “We know that young adults love unusual flavour sensations and generally enjoy trying anything new and different, so we wanted to create a variant that offered consumers a different drinking experience from our core Sourz range.”
Rainbow Ice will roll out in Asda and Tesco stores from February, with distribution into cash and carry to follow.
