Malt loaf brand Soreen has launched a new campaign for its Malt and Banana loaves.
‘Try Me Topped’ predominantly targets those aged 25 and over, highlighting malt loaf’s long love affair with butter, along with a number of more unexpected pairings.
These include malt loaf with cheese, malt loaf with strawberries, malt loaf with smoked salmon, malt loaf and blueberry, and banana loaf with bananas.
Liz Jacobs, Marketing Director at Soreen, said the brand’s fans like to share all the “fantastically weird and wonderful” extras they like to top their slice of malt loaf with. “We wanted to showcase these combinations, get everyone experimenting and invite people to share their faves, so that we can determine the nation’s most loved malt loaf topping!”