Premier Foods is expanding its Halloween range for 2023 with the introduction of Mr Kipling Chocolate & Orange Slices.
Available from mid-September, the slices are intended for trick-or-treating, dessert, snacking at home or on-the-go, thanks to their individually wrapped format.
Value sales of chocolate and orange flavoured cakes have grown +11% year on year. In addition, 66% of consumers are looking to try new seasonal flavours of the products they know and love. The Mr Kipling Chocolate & Orange Slices – as well as the wider Mr Kipling and Cadbury Halloween range – hopes to help retailers capitalise on this demand with a variety of options to attract shoppers into the sweet treats category.
In addition to the new Mr Kipling Chocolate & Orange Slices, Premier Foods is also bringing back shopper favourites from across the Cadbury and Mr Kipling ranges. This includes Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Deliciously Good Toffee Apple Pies, Mr Kipling Terrifyingly Toffee Whirls and Mr Kipling Fiendish Fancies.
The Premier Foods Halloween range will be available across grocery, convenience and wholesale channels from 18 September.