Smirnoff unveils raspberry RTD

Smirnoff Raspberry Crush and Lemonade

Smirnoff has broadened its flavoured vodka and RTD portfolio with the launch of Smirnoff Raspberry Crush and Lemonade premix can (4.5% ABV).

The 250ml slimline can is available from 6 April in both plain (RSP £1.95) and price-marked formats.

The brand is supporting the launch alongside the wider flavour portfolio with a marketing spend of more than £2m.

The RTD format follows the success of Smirnoff Raspberry Crush, which is the best-selling flavoured vodka of the last six months in the off-trade.

Camisha Zinke, Smirnoff Brand Manager, commented: “Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category – the launch Smirnoff Raspberry Crush and Lemonade premix RTD does exactly that.

“The latest product launch places the brand at the forefront of emerging trends and we’re excited to offer the high-quality, vibrant liquid in a convenient, on-the-go format which retailers can capitalise on.”