Tag: smirnoff

Smirnoff infusions
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Smirnoff joins the infusions party

With fruit infusions very much on-trend in the off-trade at the moment, Smirnoff has launched – wait for...

A millennial
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Targeting the millennial pound

The young adult market represents a huge opportunity for retailers willing to build a targeted offer around their...

Smirnoff and Spotify Equaliser
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Smirnoff and Spotify level out your playlist

Smirnoff has extended its ‘Equalising Music’ global campaign through a new partnership with Spotify that promotes equality for...

Smirnoff responses to LGBT+ trolls
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Smirnoff to #chooselove in response to online haters

Smirnoff is raising awareness of the need to stand up to online prejudice with the launch of its...

Smirnoff fruit cider
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Smirnoff Cider gets more fruity

Diageo is extending its Smirnoff Cider offering with the introduction of a new Mandarin & Pink Grapefruit variant,...

Smirnoff cider
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Smirnoff moves into cider

The Fruit Cider category received a shake-up this week with the launch of Smirnoff Cider. Tapping into the...

We're Open
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Smirnoff launches new chapter of ‘We’re Open’ campaign

Smirnoff has launched the next chapter of its ‘We’re Open’ campaign, which tells the story of Chris Fonseca,...

New look Smirnoff bottle
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New look for Smirnoff bottle

Smirnoff Vodka is rolling out redesigned packaging for its No. 21 bottle, in a bid to increase on-shelf...

Homosexual, heterosexual, who gives a sexual?
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Smirnoff’s latest campaign is for everyone

Smirnoff has launched a new £4.5m brand campaign - ‘We’re Open’ - which runs from now through to...

Diageo summer drinks range
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Diageo reveals summer innovations

Diageo has announced a raft of new product innovations across its portfolio of brands, including Guinness, Smirnoff, Pimm’s,...