Red Bull has unveiled its latest seasonal edition with the launch of 2022’s Red Bull Summer Edition in an Apricot-Strawberry flavour.
The new Red Bull Summer Edition is available in 250ml orange cans in both plain and price-marked packs. A Sugarfree variant will be available from 28 March. Availability of both is for a limited time only.
The launch is supported with in-store marketing activity, including POS, FSDUs and more.
Last year’s Summer Edition proved so popular with shoppers that it has now become a permanent SKU known as the Green Edition.
