Smirnoff keeps the flavours coming

Smirnoff Mango and Passionfruit Twist

Smirnoff has expanded its new flavour range by introducing Smirnoff Mango & Passionfruit Twist (70cl, 37.5% ABV).

With an RSP of £16.50, it is exclusive to Booker until March 2022, when it becomes widely available. Price-marked packs (£15.99) are also available.

With 87% of spirits growth coming from flavoured products, the new variant follows the introduction of Smirnoff Raspberry Crush in the summer, which achieved £6m RSV in the first 10 weeks of launch.

Nick Payman, Head of Smirnoff GB for Diageo, said: “We have strong ambitions for our growing flavour range and are excited to be bringing a brand-new variant to our customers following the successful launch of Raspberry Crush as well as growing consumer demand.

“Smirnoff never shies away from standing out from the crowd and as we know vodka flavours are growing at a rapid rate, there is huge opportunity to continue expanding and developing our portfolio.”

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