Following last year’s launch of restaurant-inspired Loaded Fries, its first snacking product under the Seabrook brand, Calbee has unveiled new Loaded Bites, a “modern, on-trend twist to everyday snacks”.
Loaded Bites is available in two flavours – BBQ Beef and Sour Cream & Onion – in cases of 8x6x16g multipacks, cases of 11x55g £1PMPs and 8x90g sharing bags. All have a £1 RSP.
Jon Wood, Commercial Director at Calbee UK, said: “We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category. The range delivers a modern twist on some of the UK’s favourite snacking formats.
“We’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive.”
