Bobby’s Foods has signed an exclusive deal to distribute the Yummy chocolate vitamin bar within the convenience channel.
Available in two flavours – Caramel and Strawberry – Yummy Bars contain one-third less sugar than leading brands and 50% of a child’s recommended daily vitamins.
They are made using high-quality cocoa beans and contain no artificial flavours or colours. In addition, they are also nut- and gluten-free as well as being suitable for vegetarians.
Bobby’s is supporting the launch with a free-standing display unit, measuring 1500mm high by 330mm wide x 310mm deep. The FSDU displays 12 shelf-ready packs, each holding 24 bars, generating £288 at retail.
Bobby’s Marketing Manager Carmelina Mancini commented: “Yummy bars are the result of a little bit of science and a lot of innovation which has resulted in a healthier chocolate offering. We have witnessed an increasing demand from consumers for healthier confectionery alternatives that still deliver on taste, Yummy Bars are that product.”
