In celebration of the Platinum Jubilee, Walkers’ premium crisps range, Sensations, has launched two limited-edition flavours – Spit Roast Pork & Apple Sauce and Baked Cheese & Sweet Honey – alongside its poshest-ever crisp campaign.
Sensations have taken inspiration from regal British dining flavours to create their limited editions. The new flavours, and the brand’s classic Thai Sweet Chilli, also feature an eye-catching limited-edition Platinum Jubilee design.
PepsiCo is launching its first major marketing campaign in over two years to support the launch. A digital advert features ‘Queen of the Jungle’ and posh icon, Georgia Toffolo. The campaign also includes digital, shopper, PR and social activities, and is expected to reach an audience of over 100 million.
Lynn Grant, Marketing Manager of Sensations at Walkers, commented: “As possibly Britain’s poshest crisp, we’re so excited about launching these new limited-edition flavours to bring consumers together to celebrate the Platinum Jubilee.”
The Sensations Limited Edition Platinum Jubilee range is available from now until the end of the Jubilee bank holiday weekend in 150g sharing bag (RSP £1.99) and 65g £1 PMP formats.