Scotmid Co-operative has unveiled a new butcher counter within its store in Broxburn, in a move which further extends the convenience retailer’s partnerships with Scottish businesses.
The Butchery Broxburn, which has opened to meet growing customer demand for fresh, high quality meats and meat products, is run by Border Meats. The business was selected by Scotmid for its excellent reputation in providing locally sourced, ethically farmed beef, lamb and pork – and its ability to trace all its products direct from farm to fork.
The family-run business, which is based in Lockerbie and run by the Carlisle family, has a long-standing history of farming in the area and operates with animal welfare at its heart. Fully accredited by Quality Meat Scotland, it provides home grown beef and lamb – with pork sourced from a nearby farm, bred to the same high standards. Customers can choose from a broad range of top-quality products, with the knowledge and confidence that they are buying the very best of Scottish produce for their plate.
The launch follows the successful opening of a butcher counter in Scotmid’s Uddingston store earlier in the year and comes as a response by the convenience retailer to continue innovating and expanding its offering in line with shifting consumer demands.
A key focus of the new butcher offering is a state-of-the-art dry age cabinet, home to a range of excellent quality dry age steaks, which will be on display for customers to select from.
Customers can also choose from a selection of more than 350 products, from staple favourites such as topside and silverside as well as cuts including rolled belly pork, chump chops and pork supremes, beef haggis olives, tomahawk steaks and brisket.
John Carlisle, at Border Meats, said: “We’re really excited for this new chapter as a business and to kickstart our partnership with Scotmid. The move has given us the opportunity to create jobs for the local community and to extend our customer base even further.
“We ensure that only the highest quality, locally produced meat is available for purchase, with the added bonus of 100% traceability and minimal food miles.”
The new butcher counter forms part of Scotmid’s wider local sourcing strategy, which focuses not only on provenance, but also supporting local suppliers like Border Meats.
Kirsty George, Local Sourcing Manager at Scotmid, said: “We are delighted to introduce this new butcher counter to our Broxburn customers, as part of our ongoing ambition to extend our relationships with quality Scottish suppliers for the benefit of our customers. Border Meats’ management of the full farm to fork process means we know we are working with a partner that is providing the very best quality produce, which is so important to us and to our customers!”