On the back of 106% growth for the brand in the off-trade, Hooch has extended its range of RTDs with a leap into the spirits category and the launch of three flavoured spirits.
Developed on the back of the brand’s core RTD flavours – Lemon, Pink and Hoola – Hooch Spirits are ‘true strength’ spirits at 37.5% ABV and the range includes three fun and uncomplicated flavours: Lemon Gin, Raspberry & Lemon Gin and Mango & Lime Rum.
Charlie Leaver, Senior Brand Manager at Global Brands, commented: “We are so excited by the extension of the Hooch brand into 37.5% ABV spirits. The original RTD, Hooch as a brand retains a lot of loyal followers from the 90s, whilst constantly recruiting new contemporary consumers.
“This new range allows all those fans to enjoy Hooch in a different way and recruit even more fans to the brand. The great thing about Hooch is that it’s straight-forward: tasty, easy-drinking liquids with a citrus kick, so just like our brilliant range of RTDs, this range of spirits should have wide-reaching appeal to convenience consumers and beyond.”
RSPs for the spirits, which are available from Booker and independent wholesalers, are £20 each.