Schweppes has lifted the lid on a brand-new campaign – Schweppes, We’ve Got The Tonic, You’ve Got The Spirit.
The campaign launched with a new TV advert – the first time Schweppes has been on screens since 2017 – and continues into next year, with the aim to “celebrate and encourage the unshakeable British thirst for positivity”.
The ad features a household enjoying a games night at home. After some good-natured rivalry, the group put the competition aside at the end of the night, toasting an enjoyable time together and demonstrating that the British positive attitude and tenacity will keep the festive spirit going.
It aims to drive further awareness of the brand and reach millions of consumers. It will also be supported by out-of-home advertising and digital, referencing different taglines including, ‘Open up a cracker this Christmas’ – a message that will be further amplified on social media.
Launching in line with a new brand identity, the campaign highlights both the Schweppes Classic range – created for everyday mixing – and the Schweppes Signature Collection – a range of naturally flavoured mixers created for special occasions and moments of celebration.
Simon Harrison, Vice President for Commercial Development at Coca-Cola European Partners GB, said: “As the original creator of bubbles in 1783, Schweppes has been part of British culture ever since. With the aim to lift spirits and create fun moments, our new campaign celebrates the British public’s positive attitude and we hope that Schweppes is part of the enjoyment during the festive season this year with friends and family.”