Rustlers launches breakfast taste challenge

Rustlers All Day Breakfast Sausage Muffin

Kepak has unveiled a nationwide campaign to tempt shoppers into trying the Rustlers All Day Breakfast Sausage Muffin.

The Rustlers Breakfast Taste Challenge ‘Up For It’ activity centres around an on-pack promotion, offering shoppers a second one for nothing when they “buy, try and enjoy” an All Day Breakfast Sausage Muffin. The offer will also be cross-promoted on packs of Rustlers Quarter Pounder.

The promo runs from 23 September for one month and is predicted to reach 2.8m shoppers. It will be supported by in-store activity and a national sampling campaign that will see 16,000 breakfast muffins placed directly into students’ fridges.

“Since the product launched last year, the All Day Breakfast Sausage Muffin has quickly risen to become one of the most popular SKUs in the Rustlers range, worth over £10.2m and purchased by 1.2 million households,” said Monisha Singh, Shopper Marketing Manager at Kepak Consumer Foods.

“With 74% of existing micro-snacking shoppers likely to trial a Rustlers breakfast product, the breakfast consumption occasion still represents a major opportunity for the brand.”