Mondelez has launched Halls Proactive, new sugar-free Halls sweets with added Vitamin C to proactively support the immune system before the onset of coughs and colds.
Halls Proactive is available now in two citrus flavours – Orange and Pink Grapefruit – in outers of 8 x 65g resealable pouches (RSP £1.50).
Alongside the launch, Halls has a new marketing campaign lined up for November, which is planned to focus on a mix of social media channels as well as in-store.
Amy Lucas, Brand Manager for Halls at Mondelez International, said: “The Halls and Halls Soothers range are iconic brands in the Relief category – so much so that when we tested new Halls Proactive, the results have shown 82% of UK consumers would consider purchasing the exciting new range extension.
“As it starts to get colder outside and winter is getting closer, we want to provide our consumers with a way to stay ahead of the game when it comes to their health. Halls Proactive with Vitamin C is a first mover for the category and aims to drive incremental sales for retailers, through extending into a new need-state and targeting a broader consumption occasion.”