Kepak Convenience Foods is launching two limited editions under The Rustlers Pub Menu banner. The range comprises Rustlers Beef & Pepper Sauce and Rustlers Chicken & Stuffing Mayo and will be available from January. John Armstrong, Kepak’s Marketing Directors says: “The Rustlers Pub Menu range takes inspiration from traditional pub classics that our consumers know and love, delivering tasty favourites at great value. The £1 price point on the Rustlers Pub Menu range provides consumers with excellent value for money and encourages current consumers to increase their frequency of purchase as they like to try new products.” Armstrong said it would encourage trial of the brand with new consumers adding significant incremental sales to the category. “Recent limited editions have resulted in incremental category sales of 98% and we’re confident that the new range will have the same impact,” he adds.
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