Kepak has launched ‘Boost Your Burger,’ a new that campaign encourages shoppers to buy additional items alongside Rustlers burgers – like onions, tomatoes, lettuce, and avocados – to replicate a restaurant-style experience.
The campaign launched during National BBQ Week and runs across the summer.
It is currently supported in Tesco, Asda, Sainsbury’s and Iceland stores, and moves into Co-op and independent convenience stores from July. Retailers will have access to a range of Boost Your Burger POS, including shelf talkers, digital screen graphics, chiller vinyl and aisle fins.
More than 500 indies will benefit from tear-off shelf talkers through Kepak’s team of Rustlers reps, which includes recommendations such as Rustlers Quarter Pounder with bacon, jalapenos and chipotle mayonnaise; Rustlers Sausage Muffin with egg, bacon and mushrooms; and Rustlers BBQ Rib with onions, cheese and jalapenos.
Kepak has also teamed up with influencers to create exclusive video content based on current trends that shows consumers how to create the ‘ultimate BBQed Rustlers burger’.
