Kraft Foods is adding a new savoury twist to its sharing bag offering, combining pretzels with Cadbury milk chocolate in Cadbury Pretzels. Following a market growth of 14% for pretzels and the successful launch of Cadbury Popcorn in May this year, Kraft Foods says the new product will help retailers to capitalise on the booming bitesize market.
The addition of Cadbury Pretzels brings something different to the sharing range which already comprises Cadbury Dairy Milk (CDM) Giant Buttons, Cadbury Clusters, Cadbury Raisins, Cadbury Peanuts, CDM Caramel Nibbles and Cadbury Crunchie Rocks, and has seen the addition of Bitsa Wispa and Cadbury Popcorn already this year. As with other sharing bags in the brand’s portfolio, the Cadbury Pretzels packet will be re-closable.
Sally Barton, Brand Manager for Bitesize at Kraft Foods, comments: “With the trend for ‘Big Nights In’ there is a huge opportunity for the growth of family-friendly bitesize snacking products, which Kraft Foods is helping retailers to optimise.”
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