KP Snacks has added a new Hot & Spicy variant to its popchips range of ‘better for you’ snacks.
Popchips Hot & Spicy is available from mid-February in both 23g singles (RSP £1) and 85g sharing bags (RSP £2.25).
It bids to capitalise on the current popularity of spicy flavours and the 23.9% growth enjoyed by the Healthier Snacking segment.
Popped not fried, popchips has fewer than 100 calories per serving; is suitable for vegetarians and vegans; and has one-third less fat than the market leader. Last year, the entire popchips range was reformulated to become non-HFSS.
Dayna Riordan, popchips brand team, said: “We are really excited to be expanding the popchips portfolio with such a punchy flavour, that is set to bridge the gap between mainstream and better for you by appealing to shoppers looking for a light snack with a real flavour kick.
“With both the spicy flavour profile and Healthier Snacking segment growing, popchips Hot & Spicy is well-positioned to drive sales for retailers.”
