KP Snacks has unveiled a new £250,000 radio campaign for Pom-Bear, with adverts and competitions designed to drive awareness of the family snacking brand.
The campaign runs until September in partnership with Magic Radio and features Pom-Bear’s core range of Original, Cheese & Onion, and Salt & Vinegar flavours.
To celebrate fun and togetherness, the campaign gives Magic Radio listeners the chance to win a glamping adventure for four by entering a prize draw.
Listeners are also in with a chance to win a £25 cash prize every week by tuning into Saturday Mornings with Dan Morrissey and texting in their ‘weekly wins’ celebrating themselves, a friend or relative. The sender of the best ‘win’ will receive £25 to spend as they please.
Brian McMonagle, Senior Brand Manager at KP Snacks, said: “Pom-Bear is an engaging and trusted household brand that provides a lighter snacking option while still delivering on great taste.
“With our new campaign, we are looking to drive greater awareness of the brand, helping young families to add playful fun to all snacking occasions.”
