The Product of the Year Awards celebrate their 10th anniversary this year and have announced Procter & Gamble as their biggest winner when it comes to consumer-preferred product innovation.
The Awards also announced P&G as the ‘most recognised company of the last decade’.
Over the last 10 years P&G brands have been consistently recognised by consumers as leaders in product innovation and the company has won an unrivalled 84 awards across its portfolio of leading brands, including: Always, Ariel, Aussie, Clairol, Fairy, Febreze, Flash, Gillette, Head & Shoulders, Herbal Essences, Lenor, Oral-B, Pampers, Pantene, Tampax and Wella Professionals.
P&G also boasts the most decorated products of last decade with Gillette achieving an unprecedented 13 awards for superior, ground-breaking product innovation including: Gillette Mach3, Gillette Fusion, Gillette Venus and Gillette Series.
Other recent notable wins have included: Pampers New Active Fit, Oral-B Trizone, Flash Concentrated Gel Liquid and Always Infinity.
More than 12,000 households vote in the Awards every year and each winning product earns the right to use the famous red logo (stamp of approval) on pack as well as in TV ads, online and in-store so that more consumers can recognise it.
Irwin Lee, UK and Ireland P&G Vice President & Managing Director said: “We are focused on building brands that create value for our consumers and our retail partners. It is testament to our brands, our innovation capability and the support we have from retailers across the country that consumers in the UK consistently vote our products as some of the most innovative in the market.