An interactive online competition designed to enhance digital engagement with its customers and increase awareness of the company’s 40th birthday, has been hailed “a huge success” by Nisa.
The digital campaign was launched on a specially-created ‘Nisa 40’ website in October as well as on social media platforms Twitter, Facebook and Instagram.
A landing page on the website displayed 40th birthday branding and customers were invited to ‘burst the birthday balloons’ to be in with a chance of winning one of 40 instant prizes.
The three-week campaign resulted in just less than 90,000 impressions on social media and saw more than 50,000 landing page sessions on the site.
The competition also included email marketing of 46,000 Nisa customers with paid for and no-cost social media posts. The email element of the campaign saw a click through rate of over 20%.
Head of Marketing at Nisa, Philippe Rondepierre, said: “We received significantly more competition entries than we had expected and, in doing so, raised awareness of Nisa’s 40th birthday more than we could ever have hoped for.
“Running a competition with an instant win mechanic was a clearly a real draw for our customers and I’m absolutely thrilled by how many people we reached.”
The balloon bursting game is one of a variety of ways Nisa is celebrating its 40th birthday this year. Other initiatives include a competition giving customers the chance to have a Nisa lorry named after them and the donation of 40 hampers to good causes nominated by Nisa shoppers.