KP Snacks is expanding its Nik Naks range with the launch of its Rib ‘N’ Saucy variant in a 45g Grab Bag (RSP £1).
Rolling into stores from the end of January, the launch follows the news that Nik Naks was KP’s fastest-growing brand in 2023, growing 47.2% year on year, and its number one Everyday Value brand.
The new launch combines the success of Rib ‘N’ Saucy as the second-most-popular Nik Naks flavour (worth nearly £12m RSV) and the Grab Bag format, which continues to perform well within the convenience and impulse markets.
Worth £46.9m, the Nik Naks range offers three flavours: Rib ‘N’ Spicy, Nice ‘N’ Spicy, and Scampi ‘N’ Lemon.
Matt Collins, Trading Director at KP Snacks, said: “We are thrilled to be launching Rib ‘N’ Saucy in a Grab Bag format.
“We are committed to delivering great-tasting products and value to our consumers, while also offering the right products in the right formats to drive core ranges and sales for our retail trade partners.”
