One Stop has launched a new marketing campaign ‘Pop to One Stop’, aimed at elevating its position in the fresh and chilled category and becoming the go-to local neighbourhood convenience store appealing across all occasions.
This is One Stop’s biggest-ever marketing campaign, supported by a yearlong communications plan across multiple channels including social, in store POS and print material. It signifies a step change in how the business is engaging with customers, and also sees the introduction of bespoke campaigns to different types of stores based on mission and affluence, to be more relevant to customers.
Lizzie Reynolds, Customer Director at One Stop, commented: “We are keen to make our customers aware of the range of products we sell that can help them cater for their dinner or lunch time, and this marketing campaign is the first time we have focused on helping our customers with inspiring ideas. It is really exciting for us on a number of levels.”