Müller Yogurt & Desserts has unveiled a new multi-million-pound TV campaign as part of a major brand refresh.
Following consumer research which identified how the brand can resonate further with consumers and drive Müller reappraisal, the adverts celebrate the unique rituals people have when consuming Müller products.
From a schoolteacher debating whether she should lick the lid of her Müller Corner in front of the class to a family divided by the cold versus warm Müller Rice debate, the campaign shows how eating and drinking Müller products help people to ‘love every bit’ of the moment.
The TV campaign will air for 17 weeks, supported by on-demand video, YouTube and PR.
Müller has also revealed plans to redesign its branded packaging to make it more cohesive, distinctive and easy to find and buy.
From September, new designs will start to roll out across all of its branded yogurts, desserts and drinks products: Müller Corner, Müllerlight, Müller Rice, Müller Bliss and Müller FRijj.
Toby Bevans, Strategy and Marketing Director at Müller Yogurt & Dessertsj, said: “We are delighted to see positive category growth, with our value sales up 8% year on year, and we are continuing to invest significantly in our brands.
“By redesigning our packaging, continually expanding and optimising our portfolio to meet shopper needs and creating impactful marketing campaigns that are visible all year round, we will drive category growth and help to put a smile on the nation’s face.”
