McVitie’s has unveiled three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffins, Digestives Mini Caramel Crispies and Hobnobs Mini Milk Choc Teacakes.
The new tubs are available now at an RSP of £2.50.
The launch is supported by an in-store shopper campaign including promotional activity and FSDUs.
Claire Hooper, marketing manager, McVitie’s Cake Company, commented: “We’re extremely excited to launch these new McVitie’s cake tubs as the ‘mini’ phenomenon continues to become increasingly popular amongst consumers.
“The range is demonstrative of our continued commitment to growing the sharing sector for cake and we’re confident shoppers will respond well to this latest addition to our popular cake range. With its vibrant packaging and delicious taste, we’re sure this product will be flying off the shelves!”
