McVitie’s launches Bonfire Bakes

McVitie's Bonfire Bakes

McVitie’s has revealed a new Lyle’s Golden Syrup Bonfire Bakes range, available now.

The range includes Lyle’s Golden Syrup Toffee Apple Sticky Cake and Lyle’s Golden Syrup Bonfire Toffee Sticky Cake. Both weigh 210g, with an RSP of £1.

The cakes feature packaging design of a firework display, and Bonfire Night labelling designed to ensure the products stand out on shelf.

“Bonfire Night continues to be a popular event amongst consumers and is a great opportunity for retailers to ensure they are front of mind when it comes to sharable sweet treats,” said Ailsa Duguid, Brand Manager, McVitie’s Cake Company.

“Whole cakes in particular play an important role here as consumers look for special items to add to their party tables. We’re confident the combination of delicious, seasonal flavours and eye-catching packaging will result in another successful year.”