Cookie brand Maryland has launched a multi-million-pound marketing campaign to debut its new-look packaging.
On screens now, a TV advert is set to reach 62% of Maryland cookie’s target audience. Set in a family home, the ad “illustrates the inclusivity of Maryland as a ‘family favourite’ whilst evoking the sense of togetherness through the shared excitement the cookie brings, playing a key part of those family moments”.
The advert also highlights the brand’s new, enhanced packaging which makes the Maryland range easier to shop.
Alongside in-store advertising, major retailers will also support the campaign through digital advertising on social media, apps and websites. Convenience stores will also have online and in-store activations planned with social media, window posters and till screens showcasing Maryland cookies.
Colin Taylor, UK Trade Marketing Director at brand owner Fox’s Burton’s Companies, commented: “To make the launch a success with shoppers and retailers, our brand-new TV advert cements Maryland as a firm ‘family favourite’ highlighting its broad taste appeal. We have covered all bases with a multi-million 360-marketing campaign.”